About Us

SWAPR's mommy is Caterina Anni (but you can call her Kate!) and she created this fashion tech startup because she believes in a greener and more sustainable world. 

SWAPR literally saved her life: when in the middle of February 2025 the firm where she was working unexpectedly didn't renewed her contract, Kate felt lost, depressed and with no options; luckily, at the beginning of February, she had already started to work on SWAPR.

SWAPR is the story of rebirth, of new beginnings, of anger that changes into something beautiful.

Kate created SWAPR but it's not only hers, SWAPR IS YOURS, TOO!